Business Identity Branding Strategy to Enhance The Competitiveness And Sales Performance of The Kodam Coffee MSMEs (Bangun Jaya, Tambusai Utara, Rokan Hulu, Riau). International Journal of Economic and Tourism Research, [S. l.], v. 1, n. 3, p. 14–27, 2025. DOI: 10.0000/ECOTOUR.v1.i3.a24. Disponível em: https://ejournal.hmedupustaka.or.id/index.php/ECOTOUR/article/view/24. Acesso em: 15 sep. 2026.