Vol. 1 No. 3 (2025): October 2025

Articles

• Digital Marketing Strategies to Increase Sales of Teh Poci Products Using Instagram: A Systematic Literature Review (SLR) Method

  Ariska Ambar Wati, Meisy Andriani Harahap (Author)

  1-13

  • PDF
  | Abstract views : 24 times | PDF downloaded: 7 times | Published: 2025-10-01

• Business Identity Branding Strategy to Enhance The Competitiveness And Sales Performance of The Kodam Coffee MSMEs (Bangun Jaya, Tambusai Utara, Rokan Hulu, Riau)

  Yogi Mayhenra, Doni Nazahendra, Ikmal (Author)

  14-27

  • PDF
  | Abstract views : 14 times | PDF downloaded: 21 times | Published: 2025-10-01

• The Impact of Rice Price and Product Quality on Consumer Purchase Decisions (Systematic Literature Review)

  Rika Santi, Indah Nurdiana, Riska Rezievi Anjalina (Author)

  28-38

  • PDF
  | Abstract views : 35 times | PDF downloaded: 22 times | Published: 2025-10-01

• Optimizing Instagram Engagement Strategies for Culinary SMEs: Evidence from the Bakpia Juwara Satoe Account

  Wahyu Purnomo, Guntur Andi Pamungkas (Author)

  39-44

  • PDF
  | Abstract views : 52 times | PDF downloaded: 50 times | Published: 2025-10-01

• Exploring the Influence of Social Media Influencers on Impulse Buying Behavior of FMCG Products: A Qualitative Study

  Hendry Kurniawan, Indra Iryanto Nur Hidayat (Author)

  45-50

  • PDF
  | Abstract views : 88 times | PDF downloaded: 28 times | Published: 2025-10-01