Digital Marketing Strategies to Increase Sales of Teh Poci Products Using Instagram: A Systematic Literature Review (SLR) Method
DOI:
https://doi.org/10.0000/ECOTOUR.v1.i3.a22Keywords:
digital marketing, MSMEs, Products, Instagram, Es Teh PociAbstract
The increasing number of Instagram users each year indicates that the platform has strong potential for continued growth and relevance in the realm of visual content sharing and social interaction in the future. Instagram has proven to be an effective marketing medium for boosting the sales of Es Teh Poci products, as it offers opportunities to reach a broad audience, build an attractive brand image, foster customer relationships, and encourage purchases. The objective of this study is to identify effective digital marketing strategies to increase the sales of Es Teh Poci products through the Instagram application. This research employs a qualitative method using a literature review approach. The data utilized in this study are secondary data obtained from relevant research journals and other credible sources. The findings indicate several strategies to enhance marketing performance on Instagram, including utilizing the comment section and direct messages for direct and personalized promotions, offering incentives to consumers, leveraging influencers, increasing content aligned with social media challenges and trends, reposting user-generated content as testimonials, and incorporating interactive content in both feeds and stories to engage with the audience and evoke emotional responses that may lead to purchase decisions. To further boost sales of Teh Poci products via Instagram, it is essential to focus on compelling content strategies, effective promotional efforts, and active audience engagement
Downloads
References
Andirwan, A., Asmilita, V., Zhafran, M., Syaiful, A., & Beddu, M. (2023). Digital Marketing Strategy: Innovation to Maximize Consumer Product Sales in the Digital Era. Amsir Multidisciplinary Scientific Journal, 2(1), 155-166.
Bayhaqi, H. N., Sulaiman, S., Darmawan, D., Arifin, S., Rizky, M. C., Munir, M., & Putra, A. R. (2024). Implementation of Digital Marketing Strategies to Increase Sales in the Super Baret Microenterprise Convection at Kampung Topi Punggul Sidoarjo. Economic Xenization Abdi Masyarakat, 2(2), 6-12.
Elysa, O., Cahyani, N., Pancawati, D., & Fitriyani, E. (2021). Analysis of Instagram as Social Media Marketing in the Hospitality Industry. Hospitality Scientific Journal, 10(1). http://stp-mataram.e-journal.id/JIH
Faisal, A., & Rohmiyati, Y. (2019). Analysis of Instagram Utilization as Promotion Media for the Central Java Provincial Library.
Ferdiansyah, M., Latif, A., & Saleh, W. (2024). Instagram Marketing Strategy to Increase Sales in the “Outlet Aiko” Teh Poci Business. Journal of Management, Economics, and Accounting (MEA), 8(3), 673–690.
Hambali, E. J., & Salma, A. N. (2023). Instagram Social Media Marketing Communication Strategy in Building Corporate Image of PT Pos Indonesia (Persero). Agustus, 10(4).
Hasyanita, A. N., & Mayangsari, I. D. (2022). Analysis of Instagram Social Media Utilization as a Marketing Communication Tool for Eboni Watch. (Vol. 6). www.inet.detik.com
Julius, N. (2024, February 8). Number of Instagram Users in Indonesia 2024. Retrieved May 23, 2024, from https://upgraded.id/data-jumlah-pengguna-instagram-di-indonesia
Lailia, V. R., & Dwiridotjahjono, J. (2023). Implementation of Digital Marketing Strategy via Instagram to Increase Sales at Arunazma. Journal of Management and Social Sciences, 1(2), 01-10.
Meizary, A., & Magdalena, B. (2023). Digital Marketing Strategy for MSME Products at Dapoer Ibu Hayra. J-ABDI: Journal of Community Service, 3(1), 85-92.
Nasution, A. (2021). Culinary Business Marketing Strategy Using Influencers through Instagram Social Media. Corporate Business Journal, 6(1), 11–18.
Rachman, N. S., Permatasari, T. M., Apriani, E., Permana, I., & Latif, A. (2024). Analysis of Content Marketing, Viral Marketing, and Brand Awareness on Purchase Decision via Instagram for the Indonesian Iced Tea Brand. Journal of Economics and Strategy, 5(2), 43–52.
Rio, F., Paramita, M., & Thang, S. (2021). Analysis of Instagram Usage as a Marketing Media in DE Plafon Company. Journal of Digital Ecosystem for Natural Sustainability (JoDENS), 1(2).
Rizqy, D., Rahardjo, B., Kapten Suparman No, J., Magelang Utara, K., & Magelang, K. (2023). Analysis of Instagram Utilization as Digital Marketing Media (Descriptive Study on the Account @assyaffa.homedecor). Journal of Economics and Business Management, 2(1).
Rosyadah, K., & Wikartika, I. (2023). Implementation of Digital Marketing Strategies in the UMKM Kopi Murni Pak Tuwo as an Effort to Increase Product Sales. Journal of Community Service Nusantara, 4(3), 1894-1901.
Saraswati, D. A., & Hastasari, C. (2020). Digital Content Marketing Strategy on the Instagram Account of Mojok.co in Maintaining Brand Engagement. Biokultur, 9(2), 152. https://doi.org/10.20473/bk.v9i2.22980
Silaen, K., Bachtiar, L. E., Silaen, M., & Parhusip, A. (2024). Digital Marketing Strategy to Increase Local Product Sales in the Online Era. Journal of Collaborative and Innovative Community Service of Science and Technology, 2(3), 1072–1079.
Sikki, N., Yuniarsih, Y., & Sundari, A. (2021). Digital Marketing Strategy to Increase Sales at El Nuby Arabic Shop. SENRIABDI, 360-371.
Sutanto, A. C., Simon, V. M., Son, S. S., Nadhif, L. D., Chang, G., & Ningsih, R. Y. (2024). Effectiveness of Instagram Usage in Branding Process for UMKM in Kemanggisan. Journal of Digital Management and Marketing, 2(3), 204–211.
Wahana, A. (2018). Analysis of Instagram Utilization as Marketing Media for MSMEs. Journal of Informatics Dynamics, 7(2).
Widyaputri, N., Suwu, E. A. A., & Tumiwa, J. (2022). Analysis of Instagram Application Utilization in Online Shop Business Marketing. https://databoks.katadata.co.id
Yansahrita, Y., Fauzi, F., & Irviani, R. (2023). Digital Marketing: A Strategy for Home Industry Product Marketing in the Oku Timur Region. ECo-Buss, 6(1), 410-417.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Ariska Ambar Wati, Meisy Andriani Harahap
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
