Vol. 1 No. 4 (2026): January 2026

Articles

• The Influence of Price and Vegetable Quality on Purchase Decisions in the Market: A Systematic Literature Review

  Nur Fauziah, Desviana Safitri, Erlina (Author)

  1-17

  • PDF
  | Abstract views : 18 times | PDF downloaded: 7 times | Published: 2026-01-01

• The Effectiveness of Social Media Utilization as a Digital Marketing Tool for Micro, Small, and Medium Enterprises (MSMEs)

  Imay Delin Sabtha Dewi, Wahyuni Zahra Hidayah, Putri Ayu Salsabillah (Author)

  18-25

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  | Abstract views : 8 times | PDF downloaded: 0 times | Published: 2026-01-01

• Marketing Strategies and Creativity of MSMEs in Selling Mozzarella Corndogs

  Nanang Supriyadi, Gilang Ramadhan, Hendry Kurniawan (Author)

  26-46

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  | Abstract views : 10 times | PDF downloaded: 2 times | Published: 2026-01-01

• The Influence of Service Quality, Price and Brand Image on Honda Motorcycle Purchase Decisions in Solo Raya

  Anindita Amelia, La Yandi, Andjar Hernanto (Author)

  47-54

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  | Abstract views : 37 times | PDF downloaded: 16 times | Published: 2026-01-01

• An Analysis of TikTok Engagement Optimization Strategies: A Case Study of the Bakpia Juwara Satoe Account

  Wahyu Purnomo, Guntur Andi Pamungkas, Cita Amalia (Author)

  55-60

  • PDF
  | Abstract views : 17 times | PDF downloaded: 7 times | Published: 2026-01-01

• A Descriptive Qualitative Study of Consumer Satisfaction and Purchase Interest Among Shopee Users: Evidence from Bangun Purba District

  Erik Estrada (Author)

  55-63

  • PDF
  | Abstract views : 27 times | PDF downloaded: 5 times | Published: 2026-01-01